Al Dejewski (Senior Vice President of Global Marketing at Myspace) said at a conference today – “No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs,” he told the publication. Does this site optimism for the social networking group.
Myspace has been on the decline for the last 5 years since the buy out by Murdoch. The social network was struggling to find its identity. Who know’s if that is because of the sale or because better things came along, such as Facebook. Personally, I find it is because of the mind numbing barrage of adverts scrawled across the screen that are narrowly aimed at “teenagers who like rap”. In a world where the general consensus is you HAVE to be online, and that means anyone, to aim so specifically to teenagers and a particular group means alienating most other people. The site also experienced many faults that a giant like that should have moved past.
Myspace for a long time however has been the best place for up and coming bands to set up pages for free which can be customised and enables a good amount of interaction from fans and commentators. However, maybe Myspace has truly jumped the shark. Who knows? Facebook is quite big for bands to advertise and connect with fans just as immediately as Myspace. Twitter obviously as well. Final note – What happened to Apple’s Ping? Haven’t heard anybody mention that in 5 months.
(This was a test article as to how the music news section would run, the core information at the top followed by a sort of editorial piece that would be relevant and hopefully create discussion in the comments. If this format is a good idea we’ll keep it going. Let us know in the comments if this is a good way of reporting the news for you guys. We don’t want it to be gossipy or childish but at the same time would like to create a discussion within the comments based upon fair points.)